Sponsorship is a mutually beneficial situation. You are offering something of value and they
are offering something of value also. Positioning is how you show up. What things do you need to be doing and have
in place? What can people find online
when they research you?
Influencer – you are an influencer for the target market you
serve. For example, I assist women
transition into their new chapter of life effortlessly.
Content Creator – you have access to multiple ways online
and offline to serve your target market.
It is not just digital. Can be
your speaking, books, programs, and products.
Property Owner – You as a business owner. If someone is sponsoring your event, you are
the property owner.
Impression – What you are giving the partner access to. The number of times the corporation is in front
of your target market is an impression.
Activation – the agreement has
started; Access to the benefits.
What will they sponsor:
BLOGs; Website, Newsletter, Social Media, Online and Offline Events,
Book Tours, Speaking Tours, etc.
Skill Building –
Training that build upon the
other. Learn and implement which then
leads to you mastering. Do not jump
ahead; take action in order; if you have
sponsors ready now, wait and trust the process
Brand Assets: (you do
not have to have every single bullet here to get started)
Social Media Reach
You want to have at least 1000
followers per platform (views, impressions)
Put
your handle and call to action in marketing, partnerships – make sure you list
your Facebook names, twitter handle, etc.
If you are
entering into a partnership make sure you use your social media handle. Do not assume because you use it, be
strategic. Make a plan on how they will
follow you.
Database/Lists
– Size is not as important as engagement.
_______________________________TO BE CONTINUED
If you want more, contact me at exhaletoexcel@gmail.com
Subject: SPONSORSHIP
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