Nine Ways to Monetize Teleseminars and Webinars

If you’re going to get involved in promoting and hosting events like teleseminars and webinars, you’re going to want to find ways to monetize them to make them worth your time and effort. Putting on events is fun, but it’s not without hard work. You should be compensated for the time you take to host events, and luckily there are lots of ways to monetize them.

1. Entry Fees – Make the event itself the money maker by charging for the event. When you charge for the event you’ll want to invest in the right technology to make the process easier, like Instant Teleseminar, GoToMeeting, or Webinars OnAir. These allow you to automate the process of charging and even in some cases replay your event automatically as a live event so that you can collect over and over again.

Links:
Instant Teleseminar - http://instantteleseminar.com/
GoToMeeting - http://www.gotomeeting.com/
Webinars OnAir - https://www.webinarsonair.com/

2. Recordings – Use the technology available to you to record the event, then package it with other items you have for sale to increase their value. You can also sell the recordings for a lower fee to attendees or make it part of a package that people can buy up front for a different ticket price.

3. Transcripts – Have a transcriptionist transcribe the recordings to create a report of the event. You can sell it just as is, a transcript, or you can make it into an eBook, a report, combine it with other writing to create a case study and more.

4. Upsell New Products – When you have an event, collect the registrants’ information up front so that whether they see it through and attend or not, you can market new products and services to them via the email list they are now on due to subscribing for your event.

5. Cross-Sell Related Products – Using the event itself, as well as the sign-up form, welcome form, and other means, you can cross-sell other products that are related to the event or that go with the event.

6. Promote Affiliate Links – The products that you promote do not have to be your own; they can be products created by others in which you are part of their affiliate program. This is a great way to earn extra money from the registrants of your event.

7. Automate It – Make money from the event over and over by reshowing it “as live” many times over. You can sell tickets to it again and again, as long as the information is still current. No need to have a real live event each time.

8. Attract Sponsors – If you have an hour-long event, it’s quite natural to find sponsors for events just like a TV show does, or live events do. Build a media package for your event that will describe who will attend, how many will attend, who the audience is and other information for advertisers to determine whether or not the event is the right one for them to sponsor.

9. Presell the Next Event – Use the current event to sell your next event by offering early bird discounts to fill the seats before you even announce it live to the public. This is an excellent way to determine interest for future events too.

Finally, to make the most from your events, whether they are teleseminars or webinars, collect the registrants’ information so that you can follow up with them. The follow up, even if you charge for the event, is what will make the difference in your ability to capitalize on hosting events so that you increase your income without more work.

Phenomenal Sponsorship Course Agenda

Phenomenal Sponsorships!

Make your relationships with Corporate Sponsors a phenomenal one.

You must think, would I want someone coming along just asking for what they want from me?  The answer is no.  You must first, build a relationship. Second, in a tough economy the expanding number of nonprofits vying for the same corporate dollars so stand out.  I suggest reaching low then aiming HIGH.  I’ll talk about that later.

1. What is your target audience:

a.    Identify which businesses are active in your community.  Then, identify who they usually support.  This will narrow down their target.  Identify if they are the right fit for your cause and/or event.  These companies can include:

i.     Corporations headquartered/Distribution Centers – For example, Nissan and Amazon have a strong presence in my city.  Also, the local businesses are essential identifying.  For example, Home Cooked Meals has a strong presence in my city. (Note, all sponsorship may not be monetary.  We all need to eat?)

ii.     Branches of large companies.  For example, my bank is Service Credit located way in Portsmouth, NH.  So, I found a local extension in my city.  This is key.  I have been a strong member for almost 30 years.  I am almost certain they will want to keep me happy.  What do you think?  Another strong relationship I’ve developed over the years is T-Mobile and Boost.  Almost every city has those companies.  As you sit down and go through the motions of this exercise, you’ll also come up with many more.

iii.     Local businesses – Take time to write our more here.  The more you identify, the better your chances.  If you should need a database of your cities local businesses email me exhaletoexcel@gmail.com. Subject:  SPONSOR HELP!

iv.     Local sports teams -  I never thought of this one really  until now.  Isn’t that something?  Write it down and more ideas will follow.  So, for example, here is a list in my surrounding area:

·         Nashville Predators. 43 reviews. ...

·         Nashville Sounds Baseball. 38 reviews. ...

·         Nashville Kangaroos. 2 reviews. ...

·         Tennessee Titans. 8 reviews. ...

·         Nashville Metros Professional Soccer. 1 review. ...

·         Knoxville Ice Bears. Professional Sports Teams. ...

You better believe, I am definitely going to talk with them.  Yes, indeed.  If you are on my “A Phenomenal Woman’s Planning Team” here is the website for more potential sponsors –

https://www.yelp.com/search?cflt=sportsteams&find_loc=Nashville%2C+TN

Note, the City Winery is a key influence as well!!!!!!

b.    “Make sure you’re going after the right corporate sponsor category.  For example, if it’s a kids’ walk-a-thon you are probably not going to reach out to a luxury brand like Gucci.  Similarly, if it’s a designer fashion show fundraiser soliciting the local bakery is most likely a waste of time.  Moreover, if that local bakery were to sponsor, it will deter a national brand from wanting to affiliate with you.”

2. Friends, Friends of Friends, Family, the folks down the Street are also important and as PHENOMENAL:

Do you rub elbows with key people on a daily basis?  Well, some of them are just as eager to show case their brand as you are to have them.  Ask them! 

To find out more of what this course offers contact me at exhaletoexcel@gmail.com

Phenomenal Sponsorships Nugget 3

                                             

  Phenomenal Sponsorship (Nugget 3)

Sponsorship is a mutually beneficial situation.  You are offering something of value and they are offering something of value also. Positioning is how you show up.  What things do you need to be doing and have in place?  What can people find online when they research you?

Influencer – you are an influencer for the target market you serve.  For example, I assist women transition into their new chapter of life effortlessly. 

Content Creator – you have access to multiple ways online and offline to serve your target market.  It is not just digital.  Can be your speaking, books, programs, and products.

Property Owner – You as a business owner.  If someone is sponsoring your event, you are the property owner.

Impression – What you are giving the partner access to.  The number of times the corporation is in front of your target market is an impression.

Activation – the agreement has started; Access to the benefits.

What will they sponsor:  BLOGs; Website, Newsletter, Social Media, Online and Offline Events, Book Tours, Speaking Tours, etc.

Skill Building –

Training that build upon the other.  Learn and implement which then leads to you mastering.  Do not jump ahead;  take action in order; if you have sponsors ready now, wait and trust the process

Brand Assets:  (you do not have to have every single bullet here to get started)

Social Media Reach

                                You want to have at least 1000 followers per platform (views, impressions)

                    Put your handle and call to action in marketing, partnerships – make sure you list your Facebook names, twitter handle, etc.

                                 If you are entering into a partnership make sure you use your social                                    media  handle.  Do not assume because you use it, be strategic.  Make a plan on how they                    will follow you.

                               Database/Lists – Size is not as important as engagement.

_______________________________TO BE CONTINUED

If you want more, contact me at exhaletoexcel@gmail.com

Subject:  SPONSORSHIP

For My Mommy

For My Mommy

Mommy do you hear me?

Do you hear me say, I love you with all my heart?

I know you know, you always know no matter how much I tell you.

Mommy you are me and I am you!

You hear my unspoken words even when I hide them in the silence of my tears. Mommy do you hear me? I know you do, you always have.

When I cried for you as an infant, as a toddler, as a teenager, as a young adult...even as I flourish now in the middle of my life.

You heard my cry.

You heard me as I gave birth to my little girls, hoping that they love me as I love you.

Mommy do you hear me?

I know you do, even when you gasped for air, clung to life and welcomed what God now has in store.

Your soul and mine intertwine as we know they will forever. Mommy do you hear me? Do you hear me? Do you hear me? Do you hear me telling you that I'm not willing to let go of this life we share 'cause I will miss your smile, your beautiful skin, you love for us, your wonderful sense of humor, your undying love for God, your zest for life and most of all, your strength.

Mommy do you hear me while I now say I'll see you later in Heaven.

Found in my memoir A Phenomenal Woman

Ebook can be purchased on amamzon.com now for $4.99

How to Successfully Integrate the Online-to-Offline Experience

How to Successfully Integrate the Online-to-Offline Experience 

As a retailer it's important to realize that show-rooming is not going to go away. So, instead of packing your bags and heading out of town for the virtual world, focus on other ways that you can turn your retail store into a place that shoppers want to experience as well as make purchases in. Here's how to do it.

Accept Reality

Show-rooming is here to stay. Consumers are going to compare prices, and they're going to get the best deal they can and the most perceived value possible out of every purchase they make.

Avoid Lines

Find a way to make the in-store shopping experience have fewer lines. Apple has done a great job with this by offering in-store visitors a wonderful experience with trained staff and no lines, since purchases can be made from any location in the store with a point-of-sale system that each sales person has on their iPad.

Provide Top-Notch Customer Service

Nothing can beat excellent care and customer service. Give your sales people and floor personnel the power to make each customer feel special and service their needs. Sales people also should be trained very carefully to ensure product knowledge is above average.

Focus on the Experience

People go to stores for the experience of touching the product, using the product and seeing it in action. Ensure that you have plenty of working displays that your store visitors can touch and feel. Offer QR Codes and opportunities for your customers to win prizes and discounts.

Offer Online Ordering

Sometimes people prefer to shop in the comfort of their home, or even in their car. Give them the option of ordering online by offering special deals and incentives for online shopping. If you have access to items that aren't in your store, offer a computer terminal so that shoppers can order the item or be put on a wait list for a rain check for sale items.

Free In-Store Delivery and Pickup

During the shopping process online you can offer free in-store delivery and curbside pickup. Sears does a great job with this. You can order anything online and even put it on layaway. Then once the item is paid for, you simply go curbside, give your receipt or code to the sales person and they bring out your delivery and pack your vehicle.

Offer Free Home Delivery for Larger Items

Sometimes people do not want to worry about how they will get larger purchases to their home. Many stores make a huge mistake by charging a lot of money for delivery even when the locations are close to the store, and then miss out on sales. Keep in mind that places like Overstock offer free or very low-cost delivery even for the largest items. If you can offer free delivery for local purchases, you're more likely to make the sale.

Become a Destination of Choice

Make the experience part of the reason shoppers come to your store. Offer an art show, street performers, a band, food, and basically offer a party. How about free Wi-Fi, a lounge area, and coffee? A family may have one person who loves shopping in person but doesn't want to go alone, bringing along other family members who would love to sit and hang out in your lounge. This is an excellent way to increase in-store shopping and become a destination.

Finally, find a way to get shoppers to sign up for your email list. If you can send them specials and notices of sales coming up with discounts, you'll be more likely to get more in-store shoppers. Kohl's does a really good job of this with their active email list and mailers, offering huge discounts to Kohl's credit card holders for coming into the store.

A Phenomenal Grandmother Ebook (I too Sing America)

I too Sing America

I am the darker brother.

They send me to eat in the kitchen

When company comes,

But I laugh,

And eat well,

And grow strong.

Tomorrow,

I’ll be at the table

When company comes.

Nobody’ll dare

Say to me,

“Eat in the kitchen,”

Then.

Besides,

They’ll see how beautiful I am

And be ashamed—

I, too, am America. 

Langston Hughes

This world will always be in constant flux.  The Bible speaks of it.  Therefore, equipping my grandson with everything he needs spiritually, emotionally, physically and intellectually is a must.  As a proud but cautious member of the African American community, it is imperative to have all the I’s dotted and all the t’s crossed.  You never know what our black children, especially our black young men will encounter.  So, every day I pray.

A Prayer for Joziah –

I pray that your blackness would never make you the target of hate crimes, racial profiling or other manners of injustice. I pray that you would never know what it is to be followed by a cop, a store clerk, or some random man on the street who thinks you are suspicious simply because you exist. I pray that you would never be harassed, never have to defend your actions, and never have to cower in fear over what someone might do to you. And if the Lord shall tarry ten, twenty, or even forty years, I pray that your days would be long and full of happiness, peace, and joy that only God can give.

                                                                                 black-son (3)

Since the beginning of time, grandmothers have been the 

intercessors, the prayer warriors, and voice of reason when

it comes to what’s best for children.  Prayer is essential to

counteracting negativity.  The media is one of those vessels

of negativity.  It’s not all the time but it is definitely

majority of the time.  I remember when the news reported

the crime, the criminal, the age, the sex and the race of the

criminal.  Of course majority of those crimes reported, and

I do mean reported, were of young black men.  If that’s not

negativity.  Then, I don’t know what is.   So, now the

media has gotten away from that…openly.  It’s still done...

www.exhaletoexcel.org

Ways to Define your Ideal Client

Defining your ideal client can happen in a variety of ways. The best way is to decide who they are prior to inventing a product or developing your services. But, many people do it the other way successfully; it’s just a little more difficult. As you are working toward defining your ideal client, ask and answer the following questions.

Who do you really want to work with?

It’s important to know the type of people you want work with. Write down your ideal candidate and leave nothing out. You want this to be your perfect, ideal customer that would exist in a perfect world. Do you want to work with life coaches who earn six figures? Do you want to work with stay at home mothers who are trying to start small businesses of their own? Do you want to work with early adopters or people who are afraid of technology? It’s up to you who the customer is.

What problems can you solve?

When you write down whom your ideal client is, in your mind, what problems can you solve for them? Can you get them more organized and help them systemize their processes? Can you teach them something that they need to know to be successful? Do you have a product that solves a problem such as helping them accomplish a task easier, or providing them with more energy throughout the day? List their problems; list your solutions.

Do you have a specific geographical location you want to serve?

In many cases, with online marketing your thoughts automatically go to serving the international community as a whole. But, you probably should narrow it down to “English speaking” or American or Canadian or something else entirely. Maybe you realize as you’re studying the issue that your clients and customers live in your own town, or maybe you realize they live in many towns all over the world, but are English speakers.

How much money do you need to earn?

This may seem like a strange question but it’s an important determination on whether or not your chosen client base, and the products and services you want to provide, will provide the income you need. If you’re only capable of producing products or services for a finite amount of people at a particular price, this becomes very important.

How much disposable money does your ideal client earn?

If your clients and customers cannot afford to buy what you’re selling then you’ll have trouble meeting your goals. Determine in advance what type of money they can afford to spend and what type of quality of products and or services they are expecting for that amount of money.

What types of clients do you absolutely not want to work with?

As important as it is to know with whom you want to work, it’s also important to know the types of people you absolutely do not want to work with. This doesn’t mean that you are shunning them; it only means that they’re not right for you. Keeping the door closed to those whom aren’t right for you helps you leave room for those who are.

What types of business do your ideal clients participate in?

Do your ideal clients already have their own business, or do they work for a business? Does your ideal client buy from your competitors? If so, why do they choose to buy from them? Knowing the activities of your ideal client is an important way to get closer to them so that you can be a resource to them.

What are your core values and how will you align your business with those?

These can be very personal values and ethics, and what you want your business and brand to represent to the public. They can also be only related to your business - it’s up to you. If you can match your values, and your business’s values with your clients’ values, you’ll have a perfect match that will help you match up your marketing efforts to attract the right customers.

The big lesson here is that if you work with and sell to only people that you want to be around, like, and care about emotionally, you’ll have a much better business model to work with. You’ll be able to stick with this ideal client long term, building solid relationships, and continue to solve their problems and fill their needs.