One way to capture more attention on the internet is to write about a controversial topic. Controversial topics can encourage more audience participation, which can actually go viral - thus grabbing even more attention than you may be prepared for. It's a fine line to walk when using it to get more attention on social media. But, there are ways to choose controversial topics to make it work for your needs.
Know Your Audience
Every blog post starts with an understanding of your audience. That goes double for choosing to write about something controversial. You don't want to completely alienate your audience; you want to, ultimately, get them on board with you regarding the controversy. Take the time to survey your audience about various topics that could be controversial to make sure you really understand them.
Ensure That the Topic Is within Your Niche
Remember the point of your blog. You can have a lot of lofty goals for your blog, but ultimately it's to attract attention in order to capture leads that will convert into sales. Your controversial post should attract visitors within your niche. If the controversy surrounds something outside of your niche, there is no real point in doing the post.
Choose a Position Based on Real Feelings
Don't try to play both sides against the middle. You won't create the controversy you want, and the post will fall flat. Choose a topic in which you can clearly take the controversial side of the argument without question. The controversial side of an argument is always the one that fewer people choose. If you really believe in the opinion and are invested in the topic, it will help you move forward with your blog post.
Back Yourself Up with Facts
Try to find a lot of statistics to help back up your opinion. As someone once said, "You always have a right to your own opinion, but you don't have a right to your own facts." Using facts to back up your stance will go far in making your post readable, understandable, and logical, while still keeping the controversy that will propel your blog post to become viral.
Be Willing to Change Your Mind
When presenting your argument, invite others to try to change your mind with facts. This is a great way to lessen the blow of your alternative opinion about a topic within your niche. If you're not being one sided, but leaving some sides open for exploration in comments, you can keep the controversy going longer in the discussion portion of your blog post.
To recap, remember to keep the topic within your niche, take the minority view (but only if you really believe it), back yourself up with facts and statistics, show examples and allow an open dialogue to ensue after your blog post. Be willing to change your mind once there is discussion based on sound reasoning and facts.
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Here are some of the books I have written-
1st children's book of many to come. I wrote this book because the world is becoming focused on getting our youth of color interested in STEM (Science, Technology, Engineering and Math). My target audience is the educator market. I have an upcoming speaking engagement in the Selma, Alabama School System to market my book and STEM.
www.bookemon.com
I wrote Seasons Change and So Do We, a few years ago. This was my very first book. At the time, there was the "Waiting to Exhale Movement" and black women were being noticed on an emotional level. So, I decided to tap into that audience. I still plan to take time out to really market this book because I believe this material will continue to be in high demand.
www.amazon.com
Again, black women...successful black women are shaping the world we live in at an alarming rate. My goal with this book is to begin to tell her story (my story) from a military perspective. My audience is military black women (30 years and older) and aspiring military black women.
www.amazon.com
30 Self -Improvement Tips: The target audience - Women and Men (40 years of age and up) embarking on a new chapter in life. They are open to changing and reinventing themselves after experiencing success and failure.
Inbox me to purchase
The target audience - Women 30 - 50 starting a new business. They are entering the social media scene with an open mind and need a checklist of how to be successful on Facebook.
Will soon be available on bookemon.com
Lazarus's target audience - Women (30 years of age and up) embarking on a new chapter in life. They are open to changing and reinventing themselves after experiencing success and failure.
Available Thanksgiving Day on bookemon.com
Anthology - Stories of triumph through Social Media.
www.amazon.com
www.amazon.com
A Phenomenal Woman: Again, black women...successful black women are shaping the world we live in at an alarming rate. My goal with this book is to begin to tell her story (my story) from a military perspective. My audience is military black women (30 years and older) and aspiring military black women.
The target audience - Women and Men (40 years of age and up) embarking on a new chapter in life. They are open to changing and reinventing themselves after experiencing success and failure.
Inbox me to purchase
A Phenomenal Grand Mother
Sign of the times - Unfortunately black America is still facing racism to a degree that the world is stopping to "take a knee". In this book I chose to have my voice heard as grandmother of a black young man. The target audience - Grandmothers who are raising black sons.
www.amazon.com
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