A Guide Phenomenal Marketing - SWOT

SWOT Analysis Definition | Investopedia

www.investopedia.com/terms/s/swot.asp

SWOT analysis is a process that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses what an organization can and cannot do, as well as its potential opportunities and threats.

https://www.youtube.com/watch?v=EJ4uVsSqQ9k

https://www.mindtools.com/pages/article/newTMC_05.htm

SWOT Analysis Worksheet

Fill out the fields below and review with a mentor.  This information can help you outline goals and strategies for your business and marketing efforts.

	Strengths	Weaknesses		Opportunities		Threats
Product/ Service Offering
Brand/ Marketing
Staff/ HR
Finance
Operations/ Management
Market
Can any of your strengths help with improving your weaknesses or combating your threats?  If so, please describe how below.
Based on the information above, what are your immediate goals/next steps?
Based on the information above, what are your long-term goals/next steps?